| To achieve an increased awareness of the manufacturing capabilities and showcase specific enhancements that we sell. We developed product sheets that had a dual purpose - to be placed on the new website for clients to download and for the sales team to print in full color in-house on as need basis. Short run color allows for great flexibility and keeps the printed message current without the cost of warehousing inventory and distributing out of date material. This is true one-to-one marketing. We also wanted to achieve a professional image and consistency with the new design of the website. | | | | | |
