| | The challenge was to design a site that showcased Tyson's manufacturer direct capabilities, the New Castle division, and an effective, user-friendly tool that would navigate well for our customers and employees.
The main objectives were to design an interactive sales tool for the staff and visitors that was clear, consistent and constant with our communication message and to develop the site for search engine optimization. The website had to educate both present and potential clients on the advantages of mobile and modular buildings, and be flexible enough to adapt quickly to changing markets of our target audience.
In just a few clicks of the mouse, we wanted to effectively educate clients on the benefits of modular construction, showcase our products, projects and enhancements, and reflect Tyson's expertise, commitment to quality, innovation and craftsmanship. | | |
